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	<title>James Schmehl &#187; Experience</title>
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		<title>Experience</title>
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		<pubDate>Mon, 12 Oct 2009 20:07:25 +0000</pubDate>
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				<category><![CDATA[Experience]]></category>

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		<description><![CDATA[An online producer for MLive.com -- Michigan's largest news site, reaching 1.7 million unique users per month.]]></description>
			<content:encoded><![CDATA[<p><strong>06/2008 &#8211; Present: Online News &#038; Sports Producer</strong><br />
<em><a href="http://www.mlive.com/">MLive.com &#8211; Booth Newspapers</a>, Ann Arbor, MI</em>  </p>
<blockquote><p>• Produce, report, edit, design and layout content for MLive.com, the online platform of Booth Newspapers and Michigan&#8217;s largest news and information site &#8212; reaching 1.6 million unique users per month.</p></blockquote>
<p><strong>03/2007 &#8211; 06/2008: Online Sports Editor</strong><br />
<em><a href="http://www.ktar.com/?nid=9">Sports 620 KTAR – sports.ktar.com</a>, Phoenix, AZ  </em>     				            </p>
<blockquote><p>• Collaborated with department heads to implement online content strategy, management and development methodologies and standards for KTAR (AM) – an ESPN radio flagship.<br />
• Produce/reported online news/sports stories for KTAR (AM) – the radio flagship home of the Phoenix Suns, Arizona Cardinals, Arizona Diamondbacks, Arizona State University Sun Devils, Phoenix Mercury and Arizona Rattlers.<br />
• Managed online sports staff, including editors, producers and reporters, responsible for distribution, design and layout of content.<br />
• Created and developed renowned internship program affiliated with Arizona State’s Walter Cronkite School of Journalism &#038; Mass Communication and managed student program.<br />
• Consulted with clients to understand business and communications goals, researched competitors and industry best practices, developed content strategy and managed development of content.<br />
• Involved in ongoing maintenance efforts serving in managing editor roles.<br />
• Collaborated with executive management to define development team roles, analyze resource allocation and recruit staff.<br />
• Identified, prioritized and managed a team of designers and developers to produce enhancements.<br />
• Developed aspects of web site in consultation with senior editorial, technical and management.<br />
• Devised navigation structure and content for each page of product and developed and placed banner advertising.</p></blockquote>
<p><strong>2005 &#8211; 2007: Online Sports Producer</strong><br />
<em><a href="http://www.azcentral.com/">The Arizona Republic – azcentral.com</a>, Phoenix, AZ </em>   </p>
<blockquote><p>•	Maximized the potential of the content created by The Arizona Republic and KPNX-TV, Phoenix the state’s newspaper and TV news leaders, plus wire services.<br />
•	Reported, produced breaking sports stories.<br />
•	Managed, wrote content submissions and monitored group discussion, blog participation.<br />
•	Responsible for image post-production and creation publication of images and content to site.<br />
•	Published audio/visual and interactive content on deadline.<br />
•	Wrote sharp headlines/summaries and performed copy editing.<br />
•	Command of: PHP, XML and HTML.<br />
•	Experience with: Photoshop CS2/CS3, Macromedia Products and Adobe Applications. </p></blockquote>
<p><strong>2006 &#8211; 2007: Webmaster, Online Editor</strong><br />
<em><a href="http://www.statepress.com/">Arizona State University &#8211; WebDevil</a>, Tempe, AZ </em>  </p>
<p><strong>2005 &#8211; 2006: Sports Reporter</strong><br />
<em><a href="http://www.statepress.com/">Arizona State University &#8211; The State Press</a>, Tempe, AZ </em> </p>
<p><strong>2005 &#8211; 2006: Online News &#038; Sports Content Intern</strong><br />
<em><a href="http://www.azcentral.com/">The Arizona Republic &#8211; azcentral.com</a>, Phoenix, AZ </em> </p>
<p><strong>2004 &#8211; 2006: Freelance Sports Reporter</strong><br />
<em><a href="http://www.eastvalleytribune.com/">The East Valley Tribune &#8211; aztrib.com</a>, Mesa, AZ </em> </p>
<p><strong>2003 &#8211; 2005: Anchor, Reporter &#038; Producer</strong><br />
<em><a href="http://devilsonthedeuce.blip.tv/">Arizona State University &#8211; Devils&#8217; on the Deuce</a>, Tempe, AZ </em> </p>
<p><strong>2004: Stat Tracker</strong><br />
<em><a href="http://espn.go.com/espnradio/show?showId=espnradiocollegegameday">ESPN Radio &#8211; ESPN Radio College GameDay Road Tour</a>, Tempe, AZ </em> </p>
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